What drives us?

Hooked is dedicated to providing quality seafood that marries exceptional taste and health benefits.
We are committed to responsible sourcing favouring small artisan producers, Canadian suppliers, and transparent supply chains while prioritising respect, diversity, and inclusivity within our workplace and all our business partnerships.

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We are chefs first

Our culinary journey began at Stratfords Chef School, where we immersed ourselves in diverse cuisines & connected with remarkable individuals who enlightened us about food's profound impact.

In 2011, HOOKED was born, redefining seafood sourcing with a focus on sustainability and ethical practices. Our network of extraordinary fishers, growers, chefs, scientists, and environmentalists support our vision.
This network of amazing people allow us to empower you to create nourishing, flavourful meals using honest ingredients from respected partners who share our values. Discover the finest seafood and join our mission for a better, tastier world.


At Hooked, we firmly believe that the future lies in embracing small boats, responsible fishing practices, and fostering direct relationships between fishers and consumers.

This conviction drives us to seek out and work closely with passionate Canadian fishers who uphold sustainable catch methods. By supporting these local heroes, we ensure that every piece of seafood we offer meets our stringent standards of quality, ethics, and environmental responsibility.

By choosing Hooked, you become part of a movement that values the health of our oceans, the livelihood of local fishers, and delivers the satisfaction of being a conscientious consumer.


Being voted "Best Fish Monger in Toronto" as told by both Now Magazine & Toronto Life, numerous times over our last 12 years, starts with people who take great pride in their work.

If you're interested in a combination of retail and culinary, then we would love to hear from you.

We have no planet B

The impacts of this seasons' fishing will have lasting results for next season and seasons to come. Sourcing from fisheries who use sustainable catch methods sends a clear message - consumers do not want to eat overfished species or from vessels destroying the health of the oceans.